Cambridge United Community Trust

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PUFC and CUFC join forces to STOP Suicide

The county’s two main football clubs have joined forces to support a groundbreaking suicide prevention campaign, which urges people to ask openly about suicide if they are worried that someone may be at risk.

Despite the rivalry on the pitch, Peterborough United and Cambridge United are standing together to help raise awareness of the charity-led, STOP Suicide campaign.

The award-winning campaign is led by Cambridgeshire, Peterborough and South Lincolnshire (CPSL) Mind in partnership with Lifecraft, and supported by local NHS and local authority teams.

Peterborough United club captain, Jack Baldwin and Cambridge United club captain, Gary Deegan, were photographed side-by-side holding the STOP Suicide I’d Ask pledge cards at the Abbey Stadium.

The clubs’ support comes in the same week as the launch of STOP Suicide’s latest campaign phase. This includes high-profile campaign resources targeted at people living and working across Peterborough and Cambridgeshire, using a powerful film, direct radio and bus advertising, community roadshows, and real people’s stories shared online.

Baldwin said: “This is an incredibly important message to get across and it’s great that we can work closely with Cambridge United to raise awareness. Bottling emotions up can be really dangerous, this is a subject that can affect anyone and we want to try and take it away from being a taboo subject.”

Ben Szreter of Cambridge United Community Trust, added: “We were delighted to be asked to support the STOP Suicide campaign alongside Peterborough United. This important issue transcends football rivalries. We hope that between our two clubs we can in some small part help with the prevention of suicide in Cambridgeshire by standing together to encourage people to ask about suicide.”

Central to the campaign is the STOP Suicide Pledge, which invites people to sign up to talking more openly about suicide and to seek help if they are struggling. To date, more than 1400 individual and over 50 organisations, including the two football clubs, have signed up. Pledge your support online at and encourage others to do the same by sharing on social media using the hashtags #IdAsk and #STOPSuicide

STOP Suicide campaign makers will be at Saturday's fixture with Port Vale at The Abbey Stadium to engage with supporters and provide potentially life-saving resources.

For more information and to access advice, including 24-hour support via the NHS First Response Service, by dialling 111 option 2, visit:

U’s Supporter’s ‘SMART’ Move

On Saturday April 21st the winner of our Sugar Smart Cambridge competition came to the stadium to pick up his prize.

During February, Cambridge United supporters were asked to challenge themselves to reduce their sugar intake and then write about it on social media to be in with a chance of winning a signed Cambridge United shirt.

Richard Charter, a Cambridge United season ticket holder, Tweeted his personal challenge. He was determined to lose weight by improving his diet, joining Man v fat (a football league specifically set up for men who want to lose weight), and going to the gym. Fortunately for Richard, his name was picked out of the hat and his hard work was therefore rewarded with the signed shirt.

When asked if he had any healthy tips, Richard replied, “Buy fresh food and no takeaway.”

If you would still like to get involved in the campaign there is still time. You just need to challenge yourself to ‘GO SUGAR SMART’ and reduce the amount of added sugar you consume. Using the tag #SUGARSMARTCambridge (on Facebook or Twitter) explain what you’re doing and how you’re getting on.

Liam O'Neil Wins Community Player of the Year

Cambridge United player Liam O’Neil has today been named as the 2017/18 EFL Sky Bet League Two PFA Player in the Community. Liam will receive the prestigious award on Sunday 15th April at the EFL Awards ceremony in London.

Liam, who grew up locally to Cambridge, was nominated for his involvement across a wide range of community activities including match report writing projects in local primary schools which encourage children to have an interest in writing. He has also been a strong advocate of Cambridge United’s mental health project including providing video content for lessons delivered in secondary schools. Liam also spoke about the importance of the Community Trust’s work at the launch of Cambridge United’s Community strategy Game Plan 2020 in December.

Liam commented, “It’s a privilege to be in a position where people might look at you as role model and I want to use that position as positively as possible. Having grown up around Cambridge I’m really glad that I can play a part in supporting the important work of Cambridge United in our local community and I’m humbled to have been recognised for this award.”

Ben Szreter, Cambridge United Community Trust CEO, said “Liam has been an exceptional asset to Cambridge United’s community work, he is always willing to be involved and takes that involvement above and beyond what is expected. Having grown up in the area he really understands the importance of Cambridge United to our local community and he is committed to ensuring we as a club can have as big an impact in our community as possible. Liam thoroughly deserves this award and everyone at Cambridge United is delighted he has been recognised in this way.

You can read more about the award and Liam's community work in this week's Cambridge Independent.

UK’s Number One Ranked Illustrator Runs Community Spray-Can Workshops at The Abbey

During February Half Term, Si Mitchell, a professional graffiti artist from Fakenham, ran two spray-can workshops for the local community at The Abbey Stadium as part of ‘The Library Presents…Arts Alive’ programme.

These events, Funded by Arts Council England, managed by Cambridgeshire County Council and created in partnership with Babylon ARTS, bring performances and workshops into the heart of villages and towns across the county. The programme is supported by volunteers from the local areas of 10 participating libraries. Joanne Gray, Partnerships, Projects and Funding Manager at Cambridgeshire County Council said: “the libraries and their communities have put together a fantastic programme of high quality arts activities that really is for everyone.”

During his career, Si has illustrated promotional material for bands such as Green Day and McFly and last year won the UK Illustration Championships, beating over 700 of his peers to top spot. It was therefore an amazing opportunity for local young budding artists.

In the morning, participants were helped by Si, and fellow street artist Peachzz, to create their own designs. These initial designs ranged from images inspired by Star Wars to SpongeBob SquarePants! Then everyone moved outside to the Habbin Stand and Si gave the young artists a tutorial on how to use spray cans sensibly, safely and effectively, and encouraged them to transfer their designs onto the boards that were provided. The results were fantastic.

One participant said: The event was awesome! It was very accessible for low income families.”

Simon Wall, from the Cambridge United Community Trust, said: “To see The Abbey Stadium being used as a creative space was incredible and is another example of how Cambridge United are broadening the ways in which we are connecting with the local community.”

Following the success of these sessions, there are already discussions taking place about putting on further workshops and Si has also promised to create an original piece of work for the club and put it somewhere in the stadium, so keep your eyes peeled!

Cambridge United supporting Samaritans

Cambridge United Community Trust are pleased to support Samaritans, a registered charity aimed at providing emotional support to anyone in emotional distress, struggling to cope, or at risk of suicide.

Volunteers from Samaritans’ local branch, which is based in Cambridge, regularly attend games chat to fans and hand out information about their services and the wider work they do in the community.

More than 6,000 people take their own lives in the UK every year, three quarters are men, and middle-aged men from poorer backgrounds are the most at risk.

Samaritan volunteers are there around the clock, 24 hours a day, 365 days a year. Whatever you’re going through, anyone can contact Samaritans from any phone on 116 123. This number is FREE to call and will not appear on your phone bill.

You can also email, or visit to find details of your nearest branch.