Cambridge United Community Trust

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Kick It Out

Kick It Out

Kick It Out is a nationwide campaigning organisation committed to ensuring equality and inclusion. The campaign has been dedicated to help rid football of racism since 1993. In more recent years, this remit has been widened to challenge all types of discrimination within the beautiful game.

This aim aligns perfectly with the values of Cambridge United and the Community Trust who run a number of initiatives in support of the Kick It Out campaign:


Recently our whole squad of first team players have visited 15 local primary schools to help deliver interactive assemblies to over 4,500 children. These physically active assemblies have been designed to teach children about different forms of discrimination and how to combat them. The assemblies have been based around the key messages of how the differences between us should be celebrated and how discrimination of any type has no place in football or society in general.

The players have talked about their own experiences of discrimination and how we work against it at Cambridge United FC and beyond. The children have also had the opportunity to ask players questions about the Kick It Out campaign and about their experiences as footballers.

Children involved in these assemblies all had the opportunity to acquire a free ticket in the South Stand for the fixture against Swindon Town on 17th March 2018. We were delighted to extend a warm welcome to them and their families.


The fixture against Swindon Town in March 2018 was designated as a Kick It Out event, with a focus on raising awareness for the campaign. Players wore Kick It Out t-shirts before kick-off in support of the initiative and younger fans were provided with stickers and Kick It Out placards. The matchday programme also contained information about how Cambridge United Community Trust supports Kick It Out, as well as an overview of other Trust programmes running in the local community.

For more information about the Kick It Out campaign, please see:

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