Cambridge United Community Trust

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Kick It Out

Kick It Out is football's equality and inclusion organisation, and has been working to help rid football of racism since 1993. In recent years they have widened their remit to challenge all types of discrimination in the beautiful game, which fits together perfectly with the values of Cambridge United. As a club we run a number of initiatives in collaberation with the Kick It Out campaign:

Assemblies

Recently our first team players have been visiting local primary schools to deliver interactive assemblies designed to teach children about different forms of discrimination and how to comabt them. The message has also been delivered on the Club's Community sport programmes including the most recent series of the Soccor Schools at 12 regional venues.

Many players also talked about their own experiences of discrimination, and by facilitating these interactions Cambridge United players are the exponents of messages children usually only hear from teachers, if at all. Additionally, coaches from the Club have been joining classes at the Castle school as volunteers to further their knowledge of working with students with additional needs. This has been complimented by Carol McCarthy, Castle's head teacher, visiting us and delivering a session with the community coaches on supporting students with additional needs. This work blends well with the wide selection of disability sport the Club already offers.

Awareness

Cambridge's fixture against Exeter City was designated as a Kick It Out event, with the focus on raising awareness for the campaign. Banners were flown, money was raised, players wore Kick It Out t-shirts, and the match day programme featured the many activities of the Community Trust.

http://www.kickitout.org/

Daniel Zeichner MP alongside representatives from AstraZeneca and the Community Trust

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