Cambridge United Community Trust

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Enterprise project with Grant Thornton

New for 2018 is the Cambridge United Business Enterprise Project with Grant Thornton.

Project overview

This innovative new programme is designed to enable secondary school students to develop their entrepreneurial and employability skills in a real-life enterprise context. The project focuses on areas such as teamwork, business development and marketing in order to achieve these aims.

Groups of students from local schools will be given online discount codes for various Cambridge United home league matches which then can be used to track sales. They market these codes within their school and the local community to achieve the highest sales possible. They can also choose a specific game and acquire a ‘super-discount’ code which they must choose carefully in order to achieve the highest possible sales. The whole-project is cashless, as the discount codes have no monetary value.

Student participants meet on a weekly basis, supervised by a Business Studies teacher. They will also be visited by either a Grant Thornton mentor or a Cambridge United employee who will provide expert support every other week. As part of the programme, student teams hold a media afternoon, during which they will have access to CUFC media staff and first-team players to help them promote their marketing campaigns.

To conclude the programme, each group will participate in a presentation evening, during which they have the opportunity to present their business plans and findings to a panel of industry experts. Prizes will be awarded to the winners, based upon the team which has generated the most 'profit' from their sales.

Cambridge United Community Trust are indebted to Grant Thornton for their fantastic support of this project.

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